When every alert pages everyone, engineers stop reading alerts. Routing by severity and deduplicating noise restores trust in the pager.
Route by Severity
Critical alerts page on-call; warnings go to a channel; informational events stay in a feed. The severity decides the destination.
Routing rule
Critical → PagerDuty (escalate). Warning → Slack #alerts. Resolved → auto-close the incident.
Deduplicate Aggressively
One root cause shouldn't fire fifty pages. Group related alerts into a single incident so on-call sees one actionable signal.
Escalate, Don't Spam
If an alert isn't acknowledged, escalate to the next responder instead of re-paging the same person. Quiet, reliable escalation beats constant noise.